Sonia Farias - Senior Vice President
Sonia leads Hedgeo's reporting, and communications, and is a member of our client services and compliance team. Sonia is focused on overseeing the resolution of client requests, developing, and implementing firm-wide policies to enhance the client experience, and transitioning new assets. Owning and operating a private aircraft consulting and sales business, Sonia has developed experience working with HNW clients around the world. She is also responsible for managing and developing our Latin American client and partner relationships. Having been born and lived many years in Brazil gives Sonia a unique perspective concerning opportunities available in the Emerging Markets of Latin America. Prior to relocating to the United States, Sonia held various municipal government positions in São Sebastião on the beautiful coast of São Paulo, Brazil.