Fiduciary
As a Registered Investment Advisor (RIA), Hedgeo Capital Advisors, LLC is held to a Fiduciary Standard set forth by the SEC and/or the States in which we serve. See our ADV here on the SEC website. For a more in-depth description of the difference between the Suitability Standard that Investment Brokers are held and the Fiduciary Standard read here from Investopedia Suitability vs Fiduciary[1]
"A fiduciary is a person who holds a legal or ethical relationship of trust with one or more other parties (person or group of persons). Typically, a fiduciary prudently takes care of money or other assets for another person. Financial advisors, financial planners, and asset managers, including managers of pension plans, endowments, and other tax-exempt assets, are considered fiduciaries under applicable statutes and laws. In such a relation good conscience requires the fiduciary to act at all times for the sole benefit and interest of the one who trusts."[2]True Fiduciary® Standards. Transparency for Your Protection¹
• Embrace the legal fiduciary obligation to place Clients’ interests first
• Deliver comprehensive financial planning
• Provide fee-only advice
• Do not accept commissions
• Receive only one source of revenue: Client fees
• Provide transparency on portfolios and investments
• Remain independent from any bank, broker dealer, insurance company, or custodian
• Measure Client performance returns using independent third parties
• Do not create products to sell or price any public securities
• Do not physically hold or possess any client assets, securities, or money
[1] Investopia: Suitability vs. Fiduciary Standards: What's the Difference? https://www.investopedia.com/articles/professions
[2] Investopia: Fiduciary https://www.investopedia.com/terms/f/fiduciary.asp